Jeff Bezos

Founder and longtime CEO of Amazon (1994–2021), and the author of one of the most-cited bodies of shareholder writing of the internet era. Across 24 annual letters, Bezos built a working vocabulary for modern operators: customer obsession, Day 1, two-pizza teams, disagree and commit, Type 1 vs Type 2 decisions, and showed his work each year with the numbers underneath. His letters are required reading for anyone studying how to build durable businesses through reinvestment, scale, and long time horizons.