Jeff Bezos

Founder and longtime CEO of Amazon (1994–2021), and the author of one of the most-cited bodies of shareholder writing of the internet era. Across 24 annual letters, Bezos built a working vocabulary for modern operators: customer obsession, Day 1, two-pizza teams, disagree and commit, Type 1 vs Type 2 decisions, and showed his work each year with the numbers underneath. His letters are required reading for anyone studying how to build durable businesses through reinvestment, scale, and long time horizons.

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AmazonJeff Bezos"Focus on cost improvement makes it possible for us to afford to lower prices, which drives growth. Growth spreads fixed costs across more s…"20014 min read AmazonJeff Bezos"We're a company that wants to be weighed, and over time, we will be—over the long term, all companies are."20004 min read AmazonJeff Bezos"Our vision is to use this platform to build Earth's most customer-centric company, a place where customers can come to find and discover an…"19994 min read AmazonJeff Bezos"I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers."19984 min read AmazonJeff Bezos"But this is Day 1 for the Internet and, if we execute well, for Amazon.com."19973 min read

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